The Big News
Today Walmart announced a partnership with Shopify to help bring more third party sellers into the Walmart marketplace. Walmart has been pushing hard in recent years to build up their ecommerce presence and compete as a fully fledged marketplace with third party sellers like Amazon. While Walmart's Jet.com acquisition has since been shuttered, they took their lessons learned and doubled down on their in house offerings. This is the next step in that process.
The New Amazon?
Selling On Walmart
When it comes down to it as a seller, Walmart is still a closed marketplace. This new deal does not change things overnight as Walmart only plans to onboard 1,200 Shopify sellers this year. The barrier to entry is lowering however and they are beginning to let in more and smaller sellers. As Walmart's popularity rises with buyers and it becomes easier to get in and list items as a seller, Walmart becomes a more worthwhile consideration of your time. Now may be the right time to start looking at Walmart as a serious new sales channel. And whether you are using Shopify or not, CartRover can help you.